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Waddell & Reed, Inc. Expands Digital Platform for Advisor Data Access

Company Release - 5/14/2020 6:45 AM ET

Business Administration Platform advances as WaddellONE adds integrated digital repository and web-based process information

OVERLAND PARK, Kan.--(BUSINESS WIRE)-- Waddell & Reed, Inc. has further expanded its WaddellONE centralized digital data platform with the launch of a comprehensive, web-based and cloud-accessible integrated database along with a digital repository of processes, procedures and other information, both of which are now available to all affiliated financial advisors.

Together, the added capabilities consolidate accessibility and reduce the number of distinct systems that financial advisors must utilize to view comprehensive client and practice data. Added this week are:

  • ONESource, a consolidated digital repository to provide an aggregated view of client data and an advisor’s entire book of business, increasing data consistency and providing a shared view across advisor offices or teams;
  • ONEService, a web-based repository of processes, procedures and other information to enable advisors to quickly and easily locate information about products, workflow processes and transactional procedures all in one location.

“These two key resources help simplify advisors’ access to client data and key metrics that not only help them best serve their clients, but help them continue to manage and build their business by consolidating and integrating applications,” said Shawn Mihal, President of Waddell & Reed, Inc. “Clients can be assured their best interests are at the forefront, with each advisor gaining a more holistic view of their clients’ financial picture, plans and investments, among other information.”

In the coming months, additional functionality will offer long-term benefits such as a complete view of each book of business through additional data dashboards and ongoing efficient data management.

Launched last year as part of Waddell & Reed’s heightened technology infrastructure and enhanced advisor experience, WaddellONE gives advisors direct connectivity to several of the firm’s existing technology partners – including Albridge Wealth Reporting, eMoney, Envestnet and its Advisor Compensation Management system.

WaddellONE combines access to existing quick-link and online applications – with the added benefit of market data, research, and news coverage – in one location. It not only brings access to a range of data and services -- including client, product, processing, even reporting – but is scalable, allowing the capture of added applications in the future. It is built utilizing the capabilities of Thomson ONE, an industry-leading application available through Refinitiv (formerly the Financial and Risk Business of Thomson Reuters).

Mihal noted that it’s another step in the strategic evolution of Waddell & Reed’s wealth management business, focused on improving its advisor experience through technological enhancements, product expansion and broadening support. WaddellONE further supports the broader scalability of the firm’s wealth management business from a growth standpoint over time, he added. Waddell & Reed, Inc. is one of the pioneers of the planning industry, founded more than 80 years ago.

About Waddell & Reed

Founded in 1937, Waddell & Reed, Inc. is one of the oldest financial planning firms in the U.S., providing total planning services to clients throughout the United States through a network of independent financial advisors. It is a subsidiary of Waddell & Reed Financial, Inc. (NYSE: WDR).

Roger Hoadley
VP, Communications
rhoadley@waddell.com

Source: Waddell & Reed, Inc.

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